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Brand kit

The brand kit.

Visual language reference: logos, colors, typography, and voice. Use this as the source of truth when building anything in the RecapGPT brand.

01 — Identity

The mark.

A friendly orange book icon paired with a clean Inter wordmark. The icon represents the act of capturing and condensing information into a compact, readable form.

Primary
RecapGPT
On dark
RecapGPT
On cream
RecapGPT
Icon only
02 — Palette

Warm orange. Clean white. Quiet greys.

A simple, friendly palette built around a single accent. Orange for energy and action, neutrals for everything else.

Primary · ActionRecap Orange
#F5A623
Soft · BackgroundsPeach Glow
#FFF4E6
Surface · SectionsCream
#FFFAF3
BackgroundWhite
#FFFFFF
Primary textInk
#1A1A1A
Secondary textSoft Grey
#6B6B6B
BordersHairline
#ECECEC
Muted textFaint Grey
#9A9A9A
03 — Typography

Inter, used carefully.

One font does almost everything: Inter, set tightly. JetBrains Mono shows up for timestamps and code. Nothing else.

Inter / Display600 · 72px / -3% tracking
The end of watching.
Inter / H2600 · 44px / -2% tracking
From three hours to three minutes.
Inter / H3600 · 22px / -1.5% tracking
Smart summaries
Inter / Body400 · 16px / 1.6 line
RecapGPT doesn't just transcribe — it transforms. Drop a YouTube link, get back a transcript, summary, key timestamps, and a publish-ready article.
JetBrains Mono500 · 12-13px
02:34 → "Most SaaS companies underprice by 30-50%..."
04 — Voice

Sound like a smart friend.

Direct, observational, slightly opinionated. RecapGPT is named after a chatbot but should never sound like one — the voice is plainspoken, confident, and a little dry.

★ Do

"The end of watching three-hour podcasts."

Specific, takes a position, a little funny. Stakes a clear claim.
✕ Don't

"Unlock the power of AI to summarize content effortlessly."

Vague verbs, no point of view, "AI" as decoration. Could be any product.
★ Do

"Built for people who'd rather read than rewind."

Names a real audience. Plays on a familiar word pair. Uses contraction.
✕ Don't

"Empower your productivity with cutting-edge solutions."

Buzzword stack. No subject. Reader has no idea what's being sold.
05 — Principles

The non-negotiables.

01

Reading over watching

Always position the product as a way to read instead of watch — never as a "video tool."

02

Clean, not cold

White backgrounds, generous spacing, soft shadows. Friendly — not sterile.

03

One accent, used carefully

Orange only on actions, callouts, and key emphasis. Restraint over saturation.

04

Mono for machine

JetBrains Mono signals computation — timestamps, code. Never set body text in mono.

05

Accent the verb

The orange highlight always lands on the action word. "End of watching." "Rather read."

06

No exclamation marks

RecapGPT is direct, not enthusiastic. Confidence reads as quiet, not loud.